DextechLabs
Brand Reference
Logos, colour values and typography for press, partners and internal use. Everything here is measured from the master logo artwork.
Logo
Mark, wordmark and tagline. Default for light backgrounds.
logo-full.png
For dark backgrounds. The slate wordmark scores 1.65:1 on
dark, so never use the standard lockup there. logo-inverse.png
Avatars, favicons, tight spaces.
logo-mark.svg / logo-mark.png
Usage
- Do keep clear space around the lockup equal to the height of the D.
- Do use the inverse lockup on any dark surface or photograph.
- Don't recolour, rotate, outline or add effects to the mark.
- Don't place the standard lockup on a busy image — use the inverse on a darkened area.
- Don't reproduce the wordmark below 120 px wide; use the mark instead.
Colour
Red is the only saturated colour in the system. Every neutral is a cool, low-chroma slate so the red stays the one thing that draws the eye. Contrast ratios are against white.
| Role | Hex | Use | On white |
|---|---|---|---|
Brand red |
#ED1E26 | The mark, large display type, fills | 4.36:1 — large text only |
Red / button |
#CC151C | Primary buttons | white on it: 5.69:1 |
Red / text |
#A5111A | Small red text and icons | 7.79:1 |
Red / on dark |
#FF5A60 | Red on dark bands | on #16202B: 5.40:1 |
Slate (ink) |
#293847 | Headings and body copy | 11.99:1 |
Slate soft |
#47566A | Secondary copy | 7.48:1 |
Grey |
#5C686F | Captions, labels, meta | 5.73:1 |
Deep |
#16202B | Dark bands, footer | white on it: 16.46:1 |
Paper |
#F4F7FA | Page background | — |
Sunken |
#E8EDF2 | Alternating bands, recessed areas | — |
Edge |
#C9D3DA | Hairlines and dividers | — |
Because red is the brand colour it is
never used to mean “error”. Status colours are separate:
success #1B7A5A, warning #9A6100, info #2B5F8F.
Typography
| Role | Typeface | Setting |
|---|---|---|
| Display / headings | Archivo 700–800 | Tracking -0.03em. Echoes the heavy, tight caps of the wordmark. |
| Body | Instrument Sans 400–600 | 16–18px, line-height 1.6–1.8. |
| Eyebrow / label | Archivo 500 | 12px, uppercase, tracking 0.24em — taken from the logo’s
letter-spaced “Driving Innovation Forward”. |
| Code / data | JetBrains Mono | 0.9em. |
Engineering Innovation, Delivering Excellence
Driving Innovation Forward
Company
| Name | DextechLabs |
|---|---|
| Tagline | Driving Innovation Forward |
| Positioning | Engineering Innovation, Delivering Excellence |
| Website | https://www.dextechlabs.com |
| Press contact | business@dextechlabs.com · +91 7003440175 |
| Location | NH 12, Purbachal, Madhyamgram, Kolkata, West Bengal, India |
For anything not covered here, contact business@dextechlabs.com.